small business – Coastal Carolina Soap Blog

There Is No Shortcut to Success

Want to know the secret to my success as a businesswoman?

I’ve been in business for almost sixteen years. I’ve read scores of books on business and soapmaking, watched hours of webinars, sat in seminars, and spent time with my mentors, both in soapmaking and business. Business isn’t a one-and-done proposition; it must be a continuing journey towards growth and improvement.

Business isn’t a one-and-done proposition; it must be a continuing journey towards growth and improvement.

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Being a home educator, I obviously love teaching. Being a business owner, soapmaker, and cosmetic manufacturer, I love sharing that passion with others, teaching what I’ve learned through the years. Whenever someone comes to me with a true desire to invest themselves in learning, I’m happy to take time to teach them. I’ve even thought about offering classes in beginning soapmaking and setting up a small business.

One of the things that I’ve experienced many times is requests from newbies wanting my success. If I had a dollar for every time someone asked me, “Can I have your best selling soap recipe? I want to sell them at the flea market this weekend,” I’d have my dream beach house and be comfortable for life. I thought those days were behind me. Then Sunday happened.

A local lady I know messaged me on Facebook: “Can you give me a crash course on making soap?” I explained to her that there is no “crash course” to soapmaking. I further shared that I spent six months learning how to make cold processed soap, and that’s the average. I have books on techniques, formulation, oil analysis, soapmaking chemistry, and labeling. This isn’t a quick and easy knowledge set; it takes time, dedication, and work. I quickly got the feeling that the lady wasn’t interested in spending time learning the craft; she wanted my best soap formulation so she could make soaps to sell in our local area. She wanted my 10+ years of knowledge and experience fast and free! I gave her what she needed, though not what she wanted. The lady wasn’t happy with this. She wanted the shortcut.

Just as there are no shortcuts in soapmaking, there are no shortcuts in life. If you want to be successful in any endeavor, you absolutely must invest the time to do it and do it well.

Business: Those of us with successful businesses are enviable, I’m sure. We have wholesale accounts, websites, active social media accounts, and a customer following. We make it look easy, because no one sees the work we put in after hours (like right now it’s after 10:30 p.m. as I type this). My friend and I put it, “It takes a lot of time and hard work to become an ‘overnight success.'” Some people seem to have that one magical idea that nets them a small fortune seemingly overnight, but those people are few and far between. The rest of us put in a lot of work, sweat, and tears into making our dreams profitable.

Fitness: You’ve probably seen the great, awesome boiled egg diet that kept popping up all over social media a few weeks ago. Lose 24 pounds in 2 weeks with the boiled egg diet! This diet has nothing to do with eggs, though they’re great sources of low-fat protein. The diet is very close to keto and extremely low calorie. A quick estimate of calories indicates maybe 1000 calories a day and very few carbohydrates with this diet, so losing weight will be quick – and temporary. Those pounds won’t stay off once the diet is over. If you want lasting weight loss, deprivation isn’t the way to go. You’ve got to make lasting life changes, not temporary weight changes, if health is your goal.

Peace of Mind: Who doesn’t love a trip to the beach or the mountains? We breathe in the fresh air and the change of scenery helps us unwind. When we get home, though, it’s like all the stress and pressures quickly envelop us again. That’s why I developed my beach-inspired soaps, so you can bring the beach home. If you want to de-stress and stay calm, relaxing needs to be a daily goal. Yoga, meditation, or just getting off by yourself to chill for a bit will help lower the stress, which will, in turn, improve other areas of your life.

So what’s the secret to my success? Hard work. Studying. Learning from others. Making material investments in my improvement. Years of experience. And years of mistakes. Part of the joy of rebranding was starting fresh with all my years of experience as well as the lessons learned from my mistakes – lessons I happily pass along to others. And underscoring it all, I work with integrity. A business owner can have vast amounts of knowledge and experience, but if they lack in basic integrity, then their business lacks in other ways, too.

What are some of the secrets of your success? Please share them below.

From Small to Colossal to Small

Do you remember KB Toys? KB Toys was a chain of inline stores found in malls nationwide in the 70s, 80s, and 90s, with a few tenacious remnants making it into the early aughts. I loved this store! They had the best selection of Barbie clothes anywhere – of course, with matching shoes.

Then the 80s brought the likes of Toys ‘R Us to markets nationwide. While KB Toys was a large chain of small stores, TRU was a large chain of huge stores. Now, TRU is closing its doors, demolished by billions in corporate debt, as well as its big box store competitors. According to CNN, Amazon and other online retailers did not mark the beginning of the end of TRU as previously suspected.

The vast entities known as the major online retailers – walmart(dot)com and Amazon, to name the two biggest – certainly didn’t help matters any. In the past ten years or so, while many people dragged themselves out into chilly late November weather to battle the after Thanksgiving toy store mobs, many others stayed home and shopped in their pajamas, enjoying free shipping and avoiding the crowds. As Cyber Monday became more of a thing, businesses everywhere encouraged customers to buy online instead of from brick and mortar businesses.

Toys ‘R Us’s problems were at the corporate level. Too much debt, too poorly managed assets. Sure, I shopped at TRU several times, and I’ll never forget the excitement of completing our baby registry at Babies ‘R Us when Hubby and I were expecting our first child. However, I never got that feeling shopping at TRU that I remembered from KB Toys. While the warehouse-feeling space was vast, it felt impersonal, and there was seldom a great selection of what I wanted. Two aisles of console games? No, thank you. An entire creepy doll aisle? Get me outta here! And by the time my older daughter was into Barbies… Where the heck are all the Barbie ensembles??? Plus, I thought the prices were ridiculously high compared to KB Toys (when I was at a toy-buying age during the companies’ overlap).

Small retailers do struggle with this to some degree. When will a corporate giant sink us? Yet, a lot of us indie retailers were born, grew, and thrived over against our big box store counterparts. We can offer what customers want. Products I make and sell are not available from Bath & Body Works, for example. Customers get to meet us personally and often get a sneak peek behind the scenes at what’s going on with our brands. Many times, they also get the opportunity to give us quick feedback on products we carry that impact the business directly. Small indie business becomes a relationship between seller and guest, and we love nurturing that relationship.

Small indie business becomes a relationship between seller and guest.

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And now, what do I see but that KB Toys is coming back! A company that revitalizes old brands has bought the KB Toys name and plans to open 1000 stores for Black Friday and the holiday selling season. I suspect that a lot of GenXers who share my nostalgia around the brand and the experience of shopping there will line up to bring some of that remembered joy to their own children. I hope the owners will not go big but will instead focus on smaller size with outstanding customer care.

KB Toys is coming back! So exciting!

The likes of Amazon and Walmart will be with us for the foreseeable future. They’re both retail giants who have managed to maximize profits. Additionally, Amazon treats its employees well and pays them far above the minimum wage favored by some retailers. I enjoy my Prime membership and the perks it brings me as I happily click my way to new stuff. Yet, the small indie retailers will also be around for the foreseeable future, because we can offer what no dot com can; a personal and personalized shopping experience. Amazon is not going to message me to let me know that they have a new assortment of workout tanks or that those shorts I ordered are on sale if I want to get more of them. However, a small business owner will take the time to contact a customer, making that person feel important. Plus, we humans are tactile shoppers. We like to feel, smell, and experience the things we’re thinking about buying. No online experience can duplicate that.

How do you like to shop? Will online retailers wipe out your brick & mortar shopping trips?

What Are You Selling?

You’ve heard me say before that we’re an entrepreneurial family, with my husband, our older daughter, and I all having our own businesses. Our daughter’s mowing business has all but died this year, with many people taking care of their own lawns, a customer moving, and so forth – despite her serious hustle to drive new business. That’s meant she’s had to find other ways to earn money.

My husband’s business continues to grow with requests for some light landscaping and organic fertilization treatments. The girls go out to work with him on those days and take care of those jobs so he can focus on applying the inorganic chemicals. They get to engage with the customers and get paid for the work they do.

Suddenly this summer, mermaid soaps have taken off like crazy! The older daughter is the “Mermaid Diva,” crafting gorgeous mermaid soaps, each one beautifully unique. I pay her for each one. Between making soaps and working with her dad, my daughter has made up about half of her usual summer income. She’s driven, because she is earning the money she needs to complete her soccer referee’s certification course; this will enable her to make even more money over the next year. She’s saving up for next summer’s mission trip, next year’s sports (soccer, dance, or both), and next year’s awesome Language Arts class, should she decide to take it.

Yesterday evening, my husband told me about his former employer – now independent – offering customers a discount on their first treatment if they sign up. It’s similar to what a major corporate competitor does, though on a larger scale. Thanks to what I’ve learned throughout the time of my business and the years I’ve been a part of IBN and under the mentorship of Donna Maria, I was able to help him reframe how he thinks about driving his business. The conversation went something like this:

Me: “Big box stores have gotten customers trained to think they must always get a discount. Big Company XYZ (the corporate competitor) probably averages about $50 per lawn, accounting for both postage stamp-size and high-end neighborhoods. The local office may get $10-$20 of that for their operating costs and to pay their employees. Where does the rest go? It keeps the CEO in boats and vacation homes. The techs are like worker drones. That’s it.”

Him: “No company I’ve ever worked for has ever given customers a discount for signing up.”

Me: “OK. And for good reason. Why do you think that is?”

Him: “They didn’t need to. They were selling quality.”

Me: “Exactly. How closely do you pay attention to car commercials?”

Him: “I really don’t.”

Me: “Think about Chevy, Ford, and Honda commercials. What do they focus on?”

Him: “Their features.”

Me: “No. Their affordability. Every single one sells their cars on ‘4000 off MSRP or ‘Just 249 per month.’ They’re selling on price. Now, think about Mercedes or BMW. You know the Lincoln commercials with Matthew McConaughey? What are they selling?”

Him: “Luxury. Handling. Performance.”

Me: “Right. And how often do you ever see prices on commercials for high-end vehicles?”

Him: “You don’t.”

Me: “Because those car manufacturers are selling quality vehicles, and their customers don’t care about the price when they’re getting quality. What are you selling to your customers?”

Him: “My brand.”

Me (smiling): “Wrong. Try again.”

He looked at me with a smile, not quite sure what I was looking for. I smiled back and said, “Let me know when you’ve figured it out.”

As indie business owners, we have to be aware of our motivation and even more aware of what we’re selling. We’re not selling a product or a service; we’re selling ourselves. I’ve often privately thought that being a business owner is like legalized prostitution without the sex. We’re selling bits of ourselves to our customers, hoping fervently that they’ll come back for more. Packed in with every soap or every lawn treatment, we’re selling ourselves, our back stories, our experience, and our knowledge.

Packed in with every soap or every lawn treatment, we’re selling ourselves, our back stories, our experience, and our knowledge.

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We’re selling to build our hopes and dreams, to leave a legacy for the next generation, whether that’s the next generation in our families or in the larger entrepreneurial community.

Why do you do what you do? What are you selling to people?

3 Tips For Expanding Your Small Business Into A New Market

Small Business Spotlight: A Greener Lawn

As a small business owner, nothing excites me more than watching small businesses, whether new or existing, do amazing things, and today I want to shine the light of excellence on a local chemical lawn service company, A Greener Lawn. Being close to the owner as well as receiving amazing lawn service from him, I have a special perspective on how this business has grown from non-existent last month to a force to be reckoned with this one.

It started in December 2015 with news of an impending corporate take-over and resulting lay-offs. Actually, it was a bit more coercive than that: Lose your job, or join this other corporation that has a bad reputation and requires you to work 3 Saturdays a month on top of the Monday-Friday hours. So for six months as the two corporations battled it out and decided what they were going to do, Peter made plans and established goals, backed by the advice and support of his boss. When 14 July hit, the last day of his employment with his previous employer, he was ready. (Actually, more accurately, I told him it was time to fish or cut bait, and he took the leap.)

Peter had had some brilliant guerrilla-style business strategies in mind, as well as some outside-the-box ideas that his former boss never wanted to implement, but with only himself to answer to, Peter had no problem taking these wild, creative ideas and putting them to work in his own business. At the two-week mark, he said being in business for himself was “exciting.”

It’s been about six weeks now, and the business has certainly grown, thanks to Peter’s hard work, his indomitable work ethic, creative ideas, the love of his loyal customers, and even the positive word-of-mouth from his small business competitors and cohorts. A competitor tried to get customers in an area that they’d agreed would be Peter’s. Upon hearing that the customer had already signed up with A Greener Lawn, the competitor said, “He does good work, and he’ll treat ya right.” How far do you think that word will spread in that very small town?

A friendly competitor just this week said he’d send customers to A Greener Lawn if they were outside his target area. Over against all this, I’d say a sure sign of this company’s success is the fact that a large corporation is feeling threatened by this little start-up’s position in the local green industry. Customer after customer is cancelling service with this corporation, the one that took over the previously existing company. The sales reps are begging people to tell them who this company is. If they find out his first name, they claim “all the techs from XYZ are working for us now,” and promise to send Peter right out. Dishonest? Yes. Misrepresenting themselves? Yes!

These are external manifestations and validations of success, but I think what will make this company successful is what the owner himself brings to the table.

A Greener Lawn started out as a dream over 20 years ago. That dream led to plans, goals, and finally, execution. He owns all of it, including its success.
The owner’s knowledge of the industry makes this company successful. This is a guy who knows grasses, weeds, how to make grass green and lush, and how to make weeds disappear. Peter is happy to share that knowledge with other professionals and his customers, believing that his customers’ knowledge will make them valuable colleagues in caring for their lawns.
For the owner of A Greener Lawn, it’s not about the money. Sure, making money is a good thing for every business, but that’s not the motivating factor for him. In the course of a normal business day, he might retrieve a ball from a tree, let a new widow cry on his shoulder, or empathize with a customer’s health issues. He values his customers and takes the time to care for them. Part of the service includes walking around a customer’s lawn with them and listening as they discuss their concerns.
Peter is really outside-the-box in his thinking. He asks, “Why not?” and “How?” as he searches for ways to grow his business, takes even better care of his customers’ lawns, and matures as a business owner. This takes guts, as outside-the-box thinking is more the exception than the norm, so there are few precedents to determine where a course of action will lead.

I’m excited to see how far this very young business will go. It’s definitely off to an excellent start, and I see amazing things ahead!

What an Entrepreneurial Family Looks Like

It started off with me owning my own business. It’s not a unique business or completely new; people have been using soap for thousands of years. I do, however, have my own special niche that is unique in the industry. My daughters and husband are willing and (sometimes) enthusiastic helpers, because they know the advantages of my business being successful.

Then last summer, my older daughter began to run her own small mowing business. The goal at the time was to earn money to go on mission trips, but then she discovered that she really likes having money of her own. Her business grew a little this year with the incarceration of her primary competition. Hey, gotta seize the opportunities as they come.

Then it happened. After six months of “any day now” and corporate postponements, my husband got laid off as part of a corporate takeover and decided to launch his own business, a dream he’s harbored for at least twenty years. His former boss told him that he’ll be working harder the first six months than he has ever before, and his chemical supplier said that after the first one hundred customers, it gets easier. (He seems to be getting closer to that mark every day.)

Peter is doing what I call the “entrepreneur hustle.” The day after receiving his last paycheck – this happened to be a Saturday – he was busting butt building up his customer base. He’ll work for several hours taking care of his customers’ lawns, then come home and make phone calls and do computer work. My daughter went out with estimate sheets as she was working on her customer base. I go into shops and make contacts with people via email with whom I want to have a working relationship. Being an entrepreneur is all about doing the hustle. (Not to be confused with hustling customers, which is a bad practice.)

Being an entrepreneur is all about doing the hustle.

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I’ve gotta insert a quote by Dave Ramsey here:

“If you work like no one else now, then later you can work like no one else.”

What does that mean? Most people are happy getting by working a 9-5, Monday-Friday job. They make enough to pay their bills, tend to their families, save a little for vacation, hopefully put away for retirement. They are content biding their time, ticking off the minutes until retirement, complacently working as a cog in a larger wheel. Then there are the entrepreneurs. These are the ones who have a dream and a passion; they happily put in at least 60 hours a week to pursue their passion, and they reap the benefits from it. That means that they can set aside even more for their retirement nest egg and retire early, enjoying life while others are down in the coal mines of corporate America.

One day not long ago, my daughter was heading over to a neighbor’s lawn to mow. Peter was working in the office, and I was thinking a quick nap would be nice; after all, my work wasn’t going anywhere. I discovered that it doesn’t work that way anymore. Having this many entrepreneurs in the household has a peer pressure-type of motivation on each of us. With all this hustle going on, we each know that we’re not the only person working.

We also help each other. Peter has done a lot of legwork for my business. He’s made initial contacts with potential customers, he’s picked up oils for me, and he’s helped with manufacturing. Both of my daughters have helped wrap soaps and have helped make them. They often accompany me on deliveries and customer visits. My younger daughter and husband help the older daughter with her lawns when she needs a break. And we’re all helping Peter with his new business venture.

I spent part of Sunday night hand-addressing envelopes. The curse of having the best penmanship in the family.

This was how I spent Sunday night. I had a stack of envelopes that I’d told Peter I’d address for him. I sat in the living room at my parents’ house (we’d gone up for a funeral) while they watched a Chuck Norris series from the early 90s, and Dad and I ruthlessly critiqued the commercials, all aimed at the elderly and gullible. I’d discovered that the handwritten note goes a long way towards making customers feel special. Peter had over 60 letters in this stack alone, and no way were we handwriting that many letters! This is time-sensitive, though we did personalize the mail merge, and one of my former soccer families got a personal greeting at the bottom of their letter. Each was hand-signed, as well.

Whether or not they’re all working on the same business, the entrepreneurial family shares some characteristics.

Entrepreneurial families help each other out. People go into business to make money, and usually that money is to help the family in some way, which creates a common goal. Helping each other is a way to ensure that everyone meets his/her goals.
Entrepreneurial families encourage each other. “Ohhh… That soap is gorgeous!” “Her lawn looks good!” “You’ve got this!” And one I texted today: “Yea! But this is getting so commonplace now :D,” upon learning that Peter had sold another account. Frequent encouragement keeps each other energized and confident about the next step.
Entrepreneurial families motivate each other. “What do you mean you’re going to sleep for two hours this afternoon? Get your butt up and get working!” “Hey… I need to use the desktop this afternoon. Why don’t you go ahead and get your computer work done while I’m in the workshop?” When you’ve been working all week on a new business and the weekend rolls around, the last thing you want to do is work more, no matter what the work load looks like. Motivating each other helps keep the work flow going and ensures they meet each next small or large goal.

I never dreamed we’d have so many entrepreneurs in one family! It’s an adjustment for sure, but we’re all feeling calmer, more confident, and way more excited about what lies ahead.

Striking the Work-Life Balance as an Entrepreneur

You just know it would work out this way. Three weeks of fall break, three weeks of fun, canning, movie watching, and not a peep out of my large order customers. We’re talking crickets, folks. Crick-ets! Days before it ended, orders started rolling in right and left. What??? Now?! And it’s not just that orders started rolling in, but they came in with announcements of preorders. Three weeks of “Oh my gosh, I’m so bored!” now has given way to some serious hustle, right as we’re resuming our second term of school.

This past weekend was especially busy as I worked to fulfill last week’s orders. The biggest thing is, though, I wanted to clean off the dinette table. Two batches of soap, lotion bars, and lip balms, and there wasn’t room for a dirty thought on that table, let alone room for a person or four to sit and dine. In the midst of all this, I really want to put forward with the great cleaning-before-decorating thrust, as well as begin our holiday cooking. My girls like helping me cook, but the younger one, especially, just wants to sit down with me and watch a movie, read, or snuggle. It’s so hard finding the time to do everything while still attending to the family as they need, but over the years, I’ve developed my own tricks for making this work for us.

Lists. Lists help me visualize what tasks I need to accomplish in what order. I’m a bit obsessive in my list making, thinking always in a linear fashion: A then B then C then D… And D can’t happen until C happens. Lists are a great way for anybody to square up their work priorities, but it seals the deal when I’m trying to balance work and family life.

Lists are a great way for anybody to square up their work priorities.

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Working ahead. When it’s at all possible, I take an hour or two at a time to knock out something ahead of time. Maybe it’s a batch of soap that’s that customer’s standard order. Or perhaps it’s 100 tubes of lip balm for this customer. Those tasks don’t take a huge amount of time, but doing them sooner rather than later can free up a huge amount of pressure and stress later.

Prioritizing my day. When it comes to my day, what’s most important to me? Usually it’s breakfast, shower, exercise, and the girls’ education. Then what comes next? Production, newsletters, blog posts, marketing, website work. Somewhere in the midst of this comes a huge pair of brown eyes and a sweet voice saying, “Mom, can we _____?” No, not right now… Wait. What. Is. Important. To. Me? Is it crucially, vitally necessary that I change my slider on my website right now, or can it wait til tonight after the girls are in bed? The point at which I start making my business more important than my family is the point where I need to give up the business. The business will be around a while, but my daughters won’t be little girls forever.

The pnt at which I start making my biz more impt than my fam is the point where I need to give up the biz.

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Taking time away from the business. This was probably the hardest decision for me to make. Once upon a time, I was all about doing everything possible for my business and my customers, regardless of the sacrifices I had to make. I started last Christmas when I shut down my business for two weeks. I still received large orders from customers, but all that was required of me at those times was a quick email assuring them I’ll process their orders when we reopen. Once I made this decision, I realized it was the best one I could have made for my stress level and my family.

No. Such a small word with such great power! Actually, I say “no” by saying “yes.” To the last-minute request to add soaps to an order… “Sure, and I will add two days to your order processing time.” “I’ll happily take care of that after my vacation.” “I’ll process your order when we reopen early in January.” These boundaries are my way of saying, “No, I won’t let you make further demands on my time.” Work Me ends here, and Family Me begins here, and Family Me wants to savor this time.

Family Me is now in high demand, so Work Me has to clock out for a while.

Moving Beyond the Fear & Hype

A Casual Affair: The Best of Tonic (Photo credit: Wikipedia)

The petition crossed my inbox more than a year ago. It was entitled, “Tradition, not Trademark,” (TnT) and they were moving to have the US Patent and Trademark Office remove the trademark for “Fire Cider” that Shire City Herbals had acquired. I signed the petition. At this point, a bunch of my friends had started talking on social media about their fire cider experiments. They posted pictures and recipes (and, frankly, I thought it looked and sounded disgusting, but that’s beside the point). Since “fire cider” seemed to be the latest trend in old-timey, all-natural cold remedies, it seemed that any attempts (let alone success) to trademark this tonic was, in fact, hording something that’s been around for ages.

I bought everything that TnT said. It seemed horridly unfair and unjust for Shire City Herbals (SCH) to take possession of an old folk remedy and prevent all others from making and selling it. TnT has recommended everyone boycott Shire City Herbals’ Fire Cider tonic, claiming that SCH is a huge mega-corporation out to bury smaller herbal companies. TnT has backpedaled a little on some of their claims, but they’ve offered no real apologies.

This week, I posted something to one of my social media feeds encouraging the boycotting of SCH Fire Cider. A certified aromatherapist friend of mine had posted it, so I thought she had the real scoop. Well, I was wrong, and so was my friend. I heard from someone from Shire City Herbals – one of the founders of that company. Apparently, they started making Fire Cider to sell in 2011; others started following suit. This is the way that usually works: A product hits the shelves that quickly gets a reputation for being from an old-fashioned, all natural recipe. All the folks who are interested in having some for themselves without having to buy it hit Google for recipes which they then post on their own social media pages, but maybe with their tweaks. It spreads from there. It seems that, in this case, someone (not one of my friends) started making Fire Cider in her own kitchen and claimed that SCH stole the recipe from her.

After perusing some information directly from Shire City Herbals, I’m left with a couple of impressions of this company. One, in light of everything with which they’ve had to deal, SCH has stayed focused on their own business, which led to their controlling their business growth. While I’m sure the antics of TnT were annoying at best, SCH seems to have worried more about what they were doing than what TnT was doing. Two, TnT’s call to boycott SCH’s Fire Cider backfired and proved that boycotts tend not to work. If anything, a call to boycott intrigues the non-customers (turning them into customers) and it makes the company’s loyal customers rally behind them.

TnT was using fear to promote their agenda, and I am ashamed to say that I bought into it. They created a fear that Shire City Herbals was going to monopolize the Fire Cider market, making it illegal for anyone else to make or sell it under that name. The thing is, I’m not even an herbalist in any commercial sense of the word, so no part of this ordeal was even going to impact my business. I guess the unspoken fear agenda could be, “If one company trademarks a generic folk medicine remedy, then what’s to stop other companies from trademarking other generic product names?”

They create environments of positivity, focusing more on the good that’s going on than the bad.

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It was, in fact, Shire City Herbals who first claimed the name fire cider, and the recipe they use is one they derived from one of the owners’ grandmother, as you can read about here. In light of a few years’ worth of trials, Shire City Herbals has not only managed to survive, but their business has nearly doubled.

Successful, outside-the-box thinkers & movers will draw their haters & critics.

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Successful, outside-the-box thinkers and movers will draw their haters and critics, but they don’t stay successful by listening to the hatemongering of their critics, nor do they buy into the negative hype surrounding them. They create environments of positivity, focusing more on the good that’s going on than the bad.

Day 38: Fire Cider

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