Don’t Fear the Parabens!

I was cruising along, doing that daily life thing, and I saw yet another label on yet another cosmetic product boasting “Paraben Free.”  It wasn’t an empty or deceiving claim:  The product’s manufacturer used a preservative system that doesn’t contain parabens.

I see this same fear of parabens pop up in “crunchy living” Facebook groups and the occasional post, and I know where it originated.  A 2004 study in Great Britain found parabens in breast tumors.  The Environmental Working Group (EWG) grabbed the study and ran with it, using their agenda to push the federal government to ban parabens as dangerous, cancer-causing ingredients.  The study was flawed, though.  The group left out a very valuable component of solid scientific research:  The control group.  The British scientists failed to test healthy breast tissue to determine the amount of parabens present in non-cancerous tissue.

In the thirteen years since that study came out, other scientists have conducted other studies, including those the Food & Drug Administration (FDA) employs.*  The findings have been revealing.  Parabens occur naturally in plants and in humans.  In fact, a normal, healthy woman’s body can naturally have 10,000 times the amount of parabens as are found in a paraben-preserved product.

Let’s look at another factor here.  Parabens are naturally occurring.  They show up in the body and in plants.  (Japanese honeysuckle is sometimes used as a natural preservative in products, such as shampoo.)  This is not something I’m going to freak out about.  Why?  I’m not putting it in my body.  As I’ve said before, the skin is marvelous at keeping things out of the body; that’s one of its primary functions.  The primary way that manufactured parabens could be hazardous is if we drank large quantities of them.  Ew!  How disgusting would that be?!

Water and salt
This image shows 20 ounces of water in the jar and 5 grams of salt in the bowl. The 5 grams represents how much preservative goes into 20 ounces (approx. 560 grams) of lotion. That fills 5 4-ounce tottles.

When you’re trying to determine if something is worth panicking about, consider the source.  I personally like the broad-spectrum protection that paraben-based preservatives give my products.  There are, however, some non-paraben preservatives that are very close to equally as good that I’ve been using lately.  I’ll tell you, “Hey, don’t worry about parabens,” and it’s not because I have some vested interest in the companies that manufacture these preservative systems or the labs that conduct the tests.  I’ve done the research that not many people have any interest in doing and am simply passing those findings on to you, because my informing customers allows you to make informed buying decisions.

At the same time, I could say, “Go ahead and avoid parabens.”  Again, this isn’t because I have an agenda or a vested interest in the organizations or companies that support a ban on parabens.  Interestingly enough, the companies that manufacture the paraben-based preservative systems also manufacture the paraben-free preservatives.  If paraben use makes you feel uncomfortable for whatever reason, that’s fine, and it’s OK to use products that don’t contain parabens.  If, on the other hand, you don’t care as long as nasty stuff isn’t growing in your body products and makeup, that’s fine, too.  Regardless of how I feel about an ingredient or a product, I respect people’s right to use it or avoid it as they choose.

For more information about why it’s important to preserve cosmetics, check out this article I wrote a few years ago.

 

 

*Caveat:  I’m not saying that the FDA is some infallible government agency that never messes up and never has an agenda impact it.  However, in this case, I can’t see any agenda that would influence their research findings, as chemical manufacturers tend to make a variety of preservative systems.

What Are You Selling?

You’ve heard me say before that we’re an entrepreneurial family, with my husband, our older daughter, and I all having our own businesses.  Our daughter’s mowing business has all but died this year, with many people taking care of their own lawns, a customer moving, and so forth – despite her serious hustle to drive new business.  That’s meant she’s had to find other ways to earn money.

My husband’s business continues to grow with requests for some light landscaping and organic fertilization treatments.  The girls go out to work with him on those days and take care of those jobs so he can focus on applying the inorganic chemicals.  They get to engage with the customers and get paid for the work they do.

Suddenly this summer, mermaid soaps have taken off like crazy!  The older daughter is the “Mermaid Diva,” crafting gorgeous mermaid soaps, each one beautifully unique.  I pay her for each one.  Between making soaps and working with her dad, my daughter has made up about half of her usual summer income.  She’s driven, because she is earning the money she needs to complete her soccer referee’s certification course; this will enable her to make even more money over the next year.  She’s saving up for next summer’s mission trip, next year’s sports (soccer, dance, or both), and next year’s awesome Language Arts class, should she decide to take it.

Mermaid soap
Sparkly mermaid soaps in Crystal Coast Morning. They are beautiful!

Yesterday evening, my husband told me about his former employer – now independent – offering customers a discount on their first treatment if they sign up.  It’s similar to what a major corporate competitor does, though on a larger scale.  Thanks to what I’ve learned throughout the time of my business and the years I’ve been a part of IBN and under the mentorship of Donna Maria, I was able to help him reframe how he thinks about driving his business.  The conversation went something like this:

Me:  “Big box stores have gotten customers trained to think they must always get a discount.  Big Company XYZ (the corporate competitor) probably averages about $50 per lawn, accounting for both postage stamp-size and high-end neighborhoods.  The local office may get $10-$20 of that for their operating costs and to pay their employees.  Where does the rest go?  It keeps the CEO in boats and vacation homes.  The techs are like worker drones.  That’s it.”

Him:  “No company I’ve ever worked for has ever given customers a discount for signing up.”

Me:  “OK.  And for good reason.  Why do you think that is?”

Him:  “They didn’t need to.  They were selling quality.”

Me:  “Exactly.  How closely do you pay attention to car commercials?”

Him:  “I really don’t.”

Me:  “Think about Chevy, Ford, and Honda commercials.  What do they focus on?”

Him:  “Their features.”

Me:  “No.  Their affordability.  Every single one sells their cars on ‘4000 off MSRP or ‘Just 249 per month.’  They’re selling on price.  Now, think about Mercedes or BMW.  You know the Lincoln commercials with Matthew McConaughey?  What are they selling?”

Him:  “Luxury.  Handling.  Performance.”

Me:  “Right.  And how often do you ever see prices on commercials for high-end vehicles?”

Him:  “You don’t.”

Me:  “Because those car manufacturers are selling quality vehicles, and their customers don’t care about the price when they’re getting quality.  What are you selling to your customers?”

Him:  “My brand.”

Me (smiling):  “Wrong.  Try again.”

He looked at me with a smile, not quite sure what I was looking for.  I smiled back and said, “Let me know when you’ve figured it out.”

As indie business owners, we have to be aware of our motivation and even more aware of what we’re selling.  We’re not selling a product or a service; we’re selling ourselves.  I’ve often privately thought that being a business owner is like legalized prostitution without the sex.  We’re selling bits of ourselves to our customers, hoping fervently that they’ll come back for more.  Packed in with every soap or every lawn treatment, we’re selling ourselves, our back stories, our experience, and our knowledge.  

We’re selling to build our hopes and dreams, to leave a legacy for the next generation, whether that’s the next generation in our families or in the larger entrepreneurial community.

Why do you do what you do?  What are you selling to people?