Small Biz Lessons from World War II

Japanese 10 Peso Note- Philippines occupation ...Image via WikipediaWe spent yesterday visiting with my parents, paternal grandparents and aunts.  It was a lovely visit and well worth the drive there and back.  My grandpa served in the Army during WWII, and it’s only been in the past few years that he’s really begun to speak of that time in his life and to share his pictures and memories.
Yesterday, he had Grandma bring some of his treasures out to show me – a letter he sent to her in 1945, some pictures and some centavos, the Japanese-printed currency in the then Japan-occupied Philippines.  He told me that the Japanese had introduced this currency when they went into the Philippines, but once the war was over and Japan was ousted, the money was worthless.  Citizens would throw it out into the streets and soldiers would pick it up for souvenirs.  Grandpa has nearly 200 centavos, their monetary worth likely equal only to the paper on which they’re printed.

Grandpa went on to tell me that, when the U.S. troops went into the Philippines, their primary objective being to liberate them from Japan, they took the new Philippino currency in with them.  Go back and read that again.  It gave me pause.  Do you hear what he said?  I looked at Grandpa and said, “There’s a lesson for small business in there,” and the lesson is this:  March forward as if you know you are going to succeed.

Why in the world would the U.S. Army have carried all this newly minted Philippino currency with them if they didn’t have utter and complete confidence that they were going to succeed in their mission?  Obviously, they wouldn’t have.  It would have been a waste of paper to print it and just excess baggage to carry.  When Grandpa’s unit entered the Philippines, they were going in to win.  Not try to win, not negotiate with the Japanese for more favorable conditions for the Philippines, not lose, but to WIN.

This is how small businesses should drive their businesses – like a liberating army that is going to win the battle.  Of course, there will be set-backs.  Some American soldiers were injured, captured or killed during the Pacific War of WWII, including Grandpa.  However, the divisions, squadrons and platoons kept advancing, kept driving the Japanese back.  It was this steady forward progress that enabled the U.S. to defeat Japan.

This same steady forward progress helps small business be successful.  Like most small business owners, I have had set-backs.  I have made mistakes… and I have learned from those mistakes.  I have lost some squirmishes – made business deals that ultimately weren’t beneficial, was poorly organized for shows and forgot to ship a customer’s order.  Like some soldiers do, I’m sure, I’ve also wondered what the crap I was doing, why did I want even to go on, why didn’t I just give up.  Then I look at my daughter and young apprentice who has fully embraced soapmaking and running her own segment of the business, and my husband who really likes making swirled soaps and think, “No man left behind!”  They’re counting on me to keep us motivated and driven.

My Twitter friend @ThatRikkiWebb posted today

Pain is weakness leaving the body.

Business pains…  Business growing pains…  All serve to make for stronger small businesses and stronger small business owners, which serve to make stronger communities.

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Hi! Sara here! I'm the CEO and Master Artisan here at Coastal Carolina Soap Co. I started out as a hobbyist and started Sara's Soaps 'n Such, which I owned for 14 years. Coastal Carolina Soap Co. was borne out of my love for the North Carolina coast and its natural beauty, and we're bringing that beauty to you in our soaps and body products.

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