In my last blog post, I began discussing insider Black Friday retail tips that give huge retailers that all-important edge in the market. Here are the rest of the tips:
6. BI (Business Insider): “(Retailers) will even sometimes increase the ‘normal” price of an item before the holidays to make the discount seem bigger.” They will hike prices from 8% to as much as 23% on toys and tools.
CCS: No. That absolutely will never happen here. If I offer discounts, it will be to benefit you, my customers, not to further augment my bank account.
7. BI: “Some items are made specifically for Black Friday and are lower quality.”
CCS: We offer one quality: High. Holidays or not, we’re still going to make our products in small batches to ensure the highest possible quality.
8. BI: “If you’re not nice, you may pay the price.”
CCS: No one likes an impatient jerk, especially not retail workers during the holidays. That being said, I have an entire array of fabulous customers, so I don’t have to worry about anyone not being nice. Besides, I have two children, so you can’t scare me.
9. BI: “When associates say they’re out of something, they usually mean it.”
CCS: I do my level best to keep stock quantities up-to-date on my website. Some items I can restock quickly, but others take weeks to turn around. So, if I say I’m out, unfortunately, such is the case.
10: BI: “If you want Thanksgiving back, stop shopping on Thanksgiving.” Hint: Employees don’t want to be there. Some have to hire sitters for their kids, they have to leave early from dinner, and they miss family time. You can bet the CEOs are enjoying dining with their families around the table while their employees are losing their own family time.
CCS: Thanksgiving is family time. We start with a special breakfast and watching the Macy’s Thanksgiving Day Parade. Then we go to my parents’ house for dinner and spend the night, waking up refreshed and recharged before coming home. We’re not going to work this day. I won’t take calls, reply to emails, or deal with customers in any way. How will you spend the holiday?
Whether you’re spending Black Friday at the stores or at home, you can now go in to your shopping a bit more savvy. I invite you to spend part of your day with us, cruising our website and tagging us on social media.