Getting Right Back On

I went out last Friday for a wonderful trike ride.  The weather was in the 70s – shorts and t-shirt warm – and being out pushing it felt awesome!  I was tearing through the neighborhood, coasting through the large puddle in the cul de sac behind our house, enjoying the day and saying “hi” to neighbors.  Friday was my day to push it, to nip that third mile.  I was in the far cul de sac, and it happened.  That cul de sac isn’t a constant-radius turn, and I lost control and began to tip.  In fighting to stay upright and regain control of my trike, the pedals beat the devil out of the backs of my legs.

pic of bruises
“Ouch ouch ouch! Shit shit shit!” Exactly what I was saying as this was happening.
Bruised leg
And the left leg. It only hurts when anything touches it.

My trike survived with nary a scratch or ding, and except for that cut (which looks worse than it is) and my legs’ 50 shades of purple, I fared well enough.  But now I had a choice.  I could walk my trike home, where my older daughter was waiting to ride it, or I could ride it home.  Walking was safe enough, though painful as all get-out as bruised and swollen as my legs were.

A little back-story…  I never learned how to ride a bike.  I tried, but I fell too many times, and one time, I got the wind knocked out of me.  That experience scared me as I heard my fourth grade teacher’s voice in my head talking about broken ribs and punctured lungs.  That was it for me.

So here I was a vast number of years later facing a choice – walk or ride; it was going to hurt either way.  After walking around twenty feet or so, I hopped on my trike and rode home, and not straight home; while I didn’t do the route I had planned, I did add a bit extra to the ride before reaching home and getting cozy with two ibuprofen and an ice pack.

Like many entrepreneurs, I’ve fallen in business, too.  I’ve been banged up and bruised, even shed a little O-positive.  There have been some failures that made me ultra-sensitive, not wanting anything to touch the disappointment, frustration, discouragement, and/or anger boiling inside me.  I wanted to give up, just walk the business back to its settled position, liquidate everything, and find something else to do.  The thing is, I visited with that idea.  I pulled it out, entertained it, and debated it.  I dug deep underneath why I was thinking about quitting, and the answer always came back to frustration or something going on outside of my business.

Regardless of how banged up I was or how bad the business bruises were, I hopped right back in the fray.  I didn’t quit nor did I give up.  I did give myself permission to whimper and whine, to grab the figurative ice pack and pain killer (usually my favorite cozy pajamas and dark chocolate).  After my little pout session – little being the operative word here – I reformed my plan and attacked my business from a different perspective.  Without the moments of failure, I would have maintained the status quo, keeping on doing business the same exact way.  Sometimes, in fact, those moments of failure are exactly what we need to keep us from taking our progress for granted and to shake us out of old mindsets.  Often after a major failure, I reframe my thinking in huge ways and my business experiences significant growth.

Saturday, my family and I went to the beach (you can check out that video on my Facebook page), and my youngest and I took a 2 1/2 mile walk on the beach, banged up legs and everything.  Today I was back on the trike for a glorious half-hour ride.  There are three cul de sacs in our neighborhood, two of them not having constant-radius curves.  I didn’t avoid them; I just slowed down and created a constant-radius response with my trike.  I learned how to do it different, just as I do in business.

In business, as in life, there are failures and falls.  The important thing is, “Never give up.  Never, ever give up” (Winston Churchill).

Rollin’ Along

In the business seminar my husband and I attended a couple of weeks ago, the presenter said that exercise is key to developing the right mindset for business success.  However, when you’re juggling home life, family life, and running a growing business, how in the world are you supposed to find time to exercise?  Are you one of those who joined a gym in January?  How many times have you made it?  Driving to the gym, working out, showering, then driving on to work or home equals a huge time commitment each day; and it’s so easy to subtract that from your busy schedule.

What if, though, you found an exercise that takes less time but still has good benefits?  The presenter shared that he runs a mile almost every day.  It takes him about 10-15 minutes, but then he’s done.  (He also shared that, when he was in the Corps, he could run three miles in 18 minutes.)  Slow is okay; it’s far better to be slow than not to exercise at all, and the slow mover is still making more progress than the couch potato.

I spend 30-60 minutes a morning, five days a week, doing stretches, resistance work, and toning; there’s absolutely no shortcut to that.  Then I spent another 45 minutes 4 days a week walking almost three miles.  That was before last Thursday.  My trike showed up, all sleek bright yellow, 24″ wheels, six speeds, and a seat perfectly suited to my tushy.

Me on my new trike. The reflectors aren’t the only thing making this visible! It’s bright! Those jeans are getting baggy on me!

Now I can bike those three miles in 20 minutes (I’m still building up speed), getting the heart rate up there, pushing the legs to firm up and get stronger.  The calorie burn is roughly the same as walking, but it takes half the time.  Pretty sweet, huh?  On top of that, my knees have been feeling much more amazing, and on the weekends, I have time to add a walk onto that bike ride.  Another benefit is, I feel exhilarated for a substantial period afterwards, but then I start feeling really draggy around 9:00, which means I crash into sleep quickly and sleep soundly through the night.

This week’s business take-away is, get out and exercise, even if it’s just for a few minutes a day.  It’ll help renew and recharge your mind and body, making it easier to give focus to your business life.  That time also allows ideas to fall out of the ether, which can spark some amazingly outside-the-box creative processes!  Make it happen!

 

 

Keeping the Right Business Mindset: QIQO

Last Thursday, my husband and I attended a business seminar for small business owners on the “Mindsets, Habits, and Actions of Successful Business Owners.”  There were a bunch of delicious nuggets I took out of the seminar – I had five pages full of notes! – and I’ll be sharing some of them with you in the weeks ahead.  These aren’t in any particular order.

The first thing that comes to mind as I reflect on this seminar is the idea of “quality in, quality out.”  If you’re a bit older, you might remember in the early days of computer programming the acronym GIGO – garbage in, garbage out.  Both concepts are similar – you will put out what you take in.  The seminar leader said he never listens to nor watches the news; he gets daily papers and can pick and choose what he reads.  He replaces the constant news flow with listening to podcasts about business.

This is something I have to think about every day with intention.  I don’t listen to the news nor do I watch it.  There is no news that will be important to my life in six months, so how much less important is it now.  There are other temptations on our time, though, aren’t there?  Social media is a big one!  That time on Facebook catching up with friends and trends is time that’s not going to my business.  On top of that, it can easily suck the joy out of a morning before my day has even had a chance to start.

So with what do I replace this time and brain drain?  I check email, which helps me begin to put together my agenda for the next day.  I cruise through a set of problems at brilliant.org and exercise my math and physics skills.  Also, I read business blogs and articles.  If I want to be successful in business, then I must make it a point to read what successful people do and emulate those disciplines for myself.

When I put quality input into my brain, then my day gets off to a jazzed up, high quality start.  Solving math problems gives me a sense of achievement to begin my day (especially considering math is far from my strongest subject), and reading business blogs inspires me, giving me food for thought as I take care of that day’s tasks.  By contrast, scrolling through Facebook first thing often leaves me feeling disgusted or inundated by negative energy – just too much fearmongering, intolerance, and hate.  It’s like having the choice between a filling, healthy breakfast or a doughnut.  The calorie count might be the same, but only one of those will leave me feeling good about what I took in and nourish my body well.

What’s it going to be for you today?  With what will you fill your mind as your day begins, as you get ready to roll up your sleeves and tackle the little-and-growing empire that is all yours?  Will you fill it with high quality things so that your output will reflect quality, or are you going for the junk?  Choose wisely, for we only get one “today.”

Measuring the Intangibles

In the days and weeks ahead, I am going to be sharing some incredible business insights I gained at a seminar last week, but first, I want to talk about measuring the intangibles.  “Huh?” you may be asking yourself, “How can you measure something you can’t see or touch?”  We can measure these by the reaction.

When I add x amount of lye mixture to y amount of oils, there is a noticeable reaction:  They emulsify and thicken, their temperature increases, and the chemical reaction produces soap and glycerin.  But what about those reactions we are unable to measure?

Today at church, an elderly lady who usually sings in the choir sat behind me.  While her voice is “wobbly” in her opinion, I thought she had the loveliest soprano voice, clear as a bell, and that tiny little bit of “wobble” it may have reminded me of my grandma when she sang.  After church, I shared with Carolyn what I thought of her singing.  She was pleased, but other than that, I have no way of knowing how my words affected her.

After church and after lunch had settled, I donned shorts and sneakers and set out for my Sunday afternoon walk.  The weather was decidedly spring-like, and no way was I staying in on such an unseasonably gorgeous day!  I fired up the fitness app on my phone to track my time, pace, and distance; tucked it in my back pocket; and started pounding pavement.  There was a rather brisk breeze that felt wonderful against that sun beating down, and as I started on the first leg of my walk, everything was great.  Then I rounded the cul de sac and went the other way and…  Holy crap!  That headwind was brutal!  I had to work to keep pace against it.  My fitness app has no way of measuring quantitatively the extra work my muscles did in battling that wind (twice), or the way my muscles had to work when that same wind was coming at me from the side.  While my fitness app won’t reflect the extra work my body did, my body knows what it did:  It knows how much energy it used in doing so, as well as the energy it’ll use in the coming hours to repair and rebuild the muscles following that extra workout.

When I send my customers a hand-written note of some sort, I never have any idea how it feels for them to receive it.  I hope it makes them feel good; I want them to have positive associations with my brand.  I just never know, though.  My note could arrive in the midst of a stressful day and their minds are so cluttered, it doesn’t actually register.  My note could also arrive when this person is feeling “blah,” so the extra warm touch enriches her day and brings a smile.  I still don’t know of a way to measure that quantitatively, and I’m not sure it’s necessary to do so.

These are three examples of actions with intangible results, yet they are not immeasurable.  Perhaps we can’t weigh them or quantify them in any way, but the results do still exist.  I encourage you this week, do something that yields intangible results, at least one thing that will brighten someone’s day.  When’s the last time you said, “Those are some awesome shoes!” or “Your nails are lovely!”  Spread some sunshine around.  Throw out some good vibes.  And, business owners, send some of that love to your customers as well.

Lazy Dieting Works!

Along this health and nutrition journey I’m on, I have discovered something very important about myself.  When it comes to dieting, I’m lazy!  As Dad would put it, I have a terrible case of Yzal Syndrome (that’s lazy spelled backwards).  The funny part is, this laziness works for me.  Let me explain.

When I started this journey back in October, the mess got real!  Not only did I start walking and doing more resistance training and toning, but I also began to use the food tracker in my phone’s health app.  It has an impressive amount of food already in it; it’s nothing to find a Trader Joe’s cinnamon raisin bagel or one of the half-dozen varieties of Canadian bacon we could have in the fridge and with which I’d make a breakfast sandwich (with a blend of egg whites and Egg Beaters, also in the app).  Basic foods, especially my typical breakfast choices, are pretty easy.

Then there are those dishes that reflect our family’s love for cooking.  Around Christmas especially, we made a variety of cookies and confections, plus we were given some homemade goodies, as well, and

English: Plateful of Christmas Cookies
English: Plateful of Christmas Cookies (Photo credit: Wikipedia)

each and every one had to go into the app.  That means, I had to figure out all the nutrition information (I do that at Spark Recipes), putting every ingredient in the computer and seeing what I get.  Oh my gosh, who has time for all that?  Dinners and lunches are one thing, but it’s just not worth it for snack foods.  This is the point where I get lazy.

Let’s say I’m feeling peckish, and my choices are a couple of cookies whose recipes I’ll have to input, or a half-serving of cereal.  I will literally determine if I want to go through the trouble of dealing with the recipe, or if I want to take the cereal option before committing to the snack.  The cereal will have far less sugar than the cookies, less fat, and fewer calories, plus have a whole bunch of vitamins and minerals added.  Even better, if it’s one of my usual breakfast cereals, it’s already in my phone.  Being lazy like this has saved me a lot of empty calories over the past few months.

Do I eat cookies and sweets?  Yes, but only if my calorie allotment leaves room for them and I really, truly want them.  My health app gives me 2100 calories a day; I personally strive for close to 1600.  If I’m sitting at 1543 after dinner, then the sweets aren’t happening.  On the other hand, if I think I want sweets because I’m bored, I’ll pick up the knitting.  (So far since Christmas I’ve knitted a scarf and two hats, and am working on a prayer shawl.  I fight a lot of boredom munchies.)

Give yourself permission to be lazy in some areas as you’re striving to meet your goals for the year.  Unless your goal is to be more ambitious, in which case, this won’t work for you.  Be diligent in working towards your goals, but also know that you’re going to miss your mark some days.  There is grace for those days; shrug off the disappointment and tell yourself, “Tomorrow is another day and another chance to get it right.”  It’s better to start over anew each day than to quit completely because of one screw up.  You’ve got this!

Why Exercise is So Important to Me

No mystery here, I’m a control freak.  I can’t control the weather or my customers’ responses to my products or my husband’s business, but I can control me.

Sara, owner & CEO
My New Year‘s Day walk. Cute new headband and proof that I do actually wear makeup occasionally. What a great way to begin the year!

I began my fitness program three-and-a-half months ago with specific goals in mine, the first being to lose fifty pounds in a year.  I’m going to have to rethink that one, lest I get discouraged.  Why?  Because the combination of toning, weight training and cardio is resulting in the increase of some lovely muscle mass while I’m getting rid of some less-than-lovely fat.  That’s a yea, right!  Muscle takes up less space than fat (imagine the difference in volume between a pound of feathers and a pound of brick), though it weighs the same ounce-for-ounce.  So, while I’m shrinking, the scales aren’t looking like it.  Myeh, who needs them, anyway?

My goal is to hit the pavement at least 3-4 times per week, with a goal of walking briskly for at least 75 minutes each week.  I usually get that in the first two days, so the rest is calorie-burning icing (mmmmm… icing!).  To keep that muscle-building, fat-reducing thing going on, though, the toning and resistance work is vital.  Yet, I need the walks (and soon rides; I’m getting a new trike!), because I get so much more out of them.

  • Walking gives me private time.  When I walk through the neighborhood, I’m generally free of all kids, which gives me time to think, reflect, pray, and, sometimes, listen to downloads or podcasts without distractions.
  • At the same time, walking is also social for me.  Being the social bug that I am, I’ll also wave and say hi to neighbors, maybe even exchange a few pleasantries.  Being outside breaks the ice with people I may never usually see.
  • Pavement pounding keeps the stress down.  Doing arm curls and crunches is one thing, but feeling the vibration of asphalt singing through my trainers up into my legs connects me with the earth and helps relieve tension.
  • Nature helps the body.  Fresh coastal air revitalizes the mind.  Sunshine helps my body metabolize vitamin D, which is good for the bones.  Both the fresh air and the sunshine help improve mood; my annual “I hate winter” doldrums have dissipated in the face of the chemical changes in my body that exercise produces.  (The atypical temperatures and greater amount of sunlight don’t hurt.)
  • Exercise helps alleviate other ailments.  Trouble sleeping.  Knee stiffness.  Menstrual aches and moodiness.  The strength training and walking alleviate all these, though walking is the most effective.  Those who know and love me certainly appreciate the benefits!

This far in with miles to go, and I’ve discovered I’m a happier me from all this exercise.  I’m also a more comfortable me – comfortable physically, psychologically, and emotionally.  Exercising is making me a better me.

As I say in my videos on my Facebook page, keep it going!  Whatever your goals are for the year, keep at ’em and create the life you want.

 

Taking Care of the First Order of Business

It’s crazy this time of year, isn’t it?  Some of us are cooking for Thanksgiving, and some of that bunch are planning on hosting these fabulous Thanksgiving dinners and looking forward to celebrating with family.  (We’re all just going to hope that the host home is a “politics-free” zone – yet one more thing that’d make us quite grateful.)  For small business owners, we’re gearing up for Black Friday, Small Business Saturday, and Cyber Monday, and as small business owners, we still have our own homes to prepare for the holidays.

A year ago tomorrow, my wish for “a more relaxed Advent season” took a turn I wasn’t expecting.  I was hoping that my family would willingly pitch in and help take some of the load off my plate so I could play games on NORADtracks and feel less stressed.  Well, my family did step up and help with cooking, decorating, and my business – after I took a spill that resulted in a dislocated knee and six weeks in a leg brace.  Not some place I want to go again!

The thing is, we absolutely must take care of ourselves as business owners and parents.  I started a weight-loss regime of toning, walking, and calorie monitoring in early October.  (The weight loss numbers have been disappointing, but I’ve got new muscle tone, and my pants are getting unattractively loose.)  With huge orders to wrap and ship, classes to teach, a home to take care of, and gifts to make, it’s becoming increasingly challenging to find the time I need each day to get my exercise in.  I need that exercise, though!  My knees are happier, I sleep better, and I feel better overall.

Yesterday was one of those challenges.  There literally aren’t enough hours of daylight these days to get everything done.  I’d taught both girls their lessons, planned dinner, and the soaps…  Well, we won’t mention those.  The sink was full of dirty dishes waiting to go into the dishwasher, but I only had about an hour of light left and really wanted to get a walk in.  What to do, what to do?  And the fact that it was pretty chilly outside really didn’t help much.  I donned sneakers and grabbed a windbreaker out of the closet and headed out for my walk.

It was a great walk, though my legs were cold by the time I got back.  I waved at neighbors and had one lady tell me that it was “a blessing to see [me].”  I watched Christmas lights going up on a house down the street and witnessed the little boy’s excitement as he watched and “helped” his parents.  In one section of our neighborhood, one house had wreaths on the windows while the house across from them has an inflatable turkey.  I saw the first star appear in the clear evening sky.

As I struck out to take my walk, I knew I had a lot of work to do for my business, my home, and my family.  I have a lot of work to do for me, too, though.  If I don’t find the balance that allows me to take care of my self, then I really won’t be able to take care of everything else.  My knees will become sore and stiff again, I’ll be sleep-deprived, and I’ll lose some of this new energy.

My business mentor insists that we all treat ourselves to a post-holiday sales rush spa day – or a massage at the very least.  This year is looking like a good time to add that to my self-care.  In the meantime, though, these steps I’m taking now are helping me combat the stress before it starts.

Going into what I call “the silly season” in retail, I encourage my colleagues to work some self-care into their daily routines.  (We cannot live on Christmas cookies alone!)  For you folks – mostly women, admittedly – who are trying to do everything and be everything to all people, pause!  Take the time to make some memories and simply be with the ones you love.  Not every walk I take is intensely therapeutic; tonight I’ll be walking with my little girl who will watch squirrels and marvel at the Christmas decorations that are going up downtown, so a slower pace.  And that’s OK, because I still get my walk, and she and I are making some lovely memories.

You May Not Be Human

What do you want today?  What do you want for this week?  The coming month?  This year?  If you want it, do you want it badly enough to go after it?

In a discussion with a friend of mine earlier today, I challenged him:  “You say you want something, but you never do anything to get it.  Ya know, if I said I wanted to lose weight, it’s not going to happen if I just sit on my butt all day, shoving junk food in my face.”  He replied, “It’s human nature to want something but never go after it.”  Really?  Because as I think about my friends, family members and acquaintances, I see a whole bunch of people who wanted something badly enough to go after it, including myself.

So, if there’s ever been anything you’ve wanted badly enough to work, sweat, and sacrifice for, chances are, you’re not human.  I’m so sorry to have to tell you this, but I thought you should know.

I was thinking about some of my “not human” friends today.

  • At least three who’ve given up smoking in the past year, because they wanted better health.
  • Several recovering alcoholics.
  • Many, many who have lost a LOT of weight due to diligent exercise and changing their eating habits.  (One even did so well, he no longer needs insulin or other meds to manage diabetes.)
  • The countless others who have dared to pursue financial freedom through aggressive saving, debt-reduction, and wise investing.
  • Still others who are seeking financial independence through starting completely new businesses or diligently working to grow existing indie businesses.

Even animals want something enough to go after it.  Have you ever seen a lion chasing a gazelle?  The lion wants dinner, and that gazelle wants to see another sunrise.  The lion has choices – wounded wildebeest, slow zebra, less intense gazelle.  Chances are, the lion will eat.  The gazelle has two choices – run like hell or feed hungry lions.  There really is no other choice for him.

If even wild animals want something badly enough to pursue it by their very nature, then humans also, by nature, will go after what we want if we desire it badly enough.  The difference is, we have moral guidelines and societal mores to place some boundaries on what we go after.  Promotion?  Sure!  Neighbor’s husband?  Not so much.

If my friend is right and it’s not human nature to go after what we want, then I challenge you to embrace your non-humanness.  Be a gazelle.  Be intense about succeeding at what you want or failing as you go after it.  But DO IT.  And do it again.  And learn from every mistake, every miscalculation.  Don’t fail and say, “Well, I tried” and never try again.  Name the failure:  “Shoot!  I forgot to allow for that expense.”  “I didn’t work hard enough grasping that concept.”  “I messed up when I didn’t show up for work.”  Own it.  And learn from it.

Do you want the success bad enough?  Then go after it.  Do you want a better life, better health, more disposable income?  Then work for it.  You can do this!

Small Business Spotlight: A Greener Lawn

As a small business owner, nothing excites me more than watching small businesses, whether new or existing, do amazing things, and today I want to shine the light of excellence on a local chemical lawn service company, A Greener Lawn.  Being close to the owner as well as receiving amazing lawn service from him, I have a special perspective on how this business has grown from non-existent last month to a force to be reckoned with this one.

It started in December 2015 with news of an impending corporate take-over and resulting lay-offs.  Actually, it was a bit more coercive than that:  Lose your job, or join this other corporation that has a bad reputation and requires you to work 3 Saturdays a month on top of the Monday-Friday hours.  So for six months as the two corporations battled it out and decided what they were going to do, Peter made plans and established goals, backed by the advice and support of his boss.  When 14 July hit, the last day of his employment with his previous employer, he was ready.  (Actually, more accurately, I told him it was time to fish or cut bait, and he took the leap.)

Peter had had some brilliant guerrilla-style business strategies in mind, as well as some outside-the-box ideas that his former boss never wanted to implement, but with only himself to answer to, Peter had no problem taking these wild, creative ideas and putting them to work in his own business.  At the two-week mark, he said being in business for himself was “exciting.”

It’s been about six weeks now, and the business has certainly grown, thanks to Peter’s hard work, his indomitable work ethic, creative ideas, the love of his loyal customers, and even the positive word-of-mouth from his small business competitors and cohorts.  A competitor tried to get customers in an area that they’d agreed would be Peter’s.   Upon hearing that the customer had already signed up with A Greener Lawn, the competitor said, “He does good work, and he’ll treat ya right.”  How far do you think that word will spread in that very small town?

A friendly competitor just this week said he’d send customers to A Greener Lawn if they were outside his target area.  Over against all this, I’d say a sure sign of this company’s success is the fact that a large corporation is feeling threatened by this little start-up’s position in the local green industry.  Customer after customer is cancelling service with this corporation, the one that took over the previously existing company.  The sales reps are begging people to tell them who this company is.  If they find out his first name, they claim “all the techs from XYZ are working for us now,” and promise to send Peter right out.  Dishonest?  Yes.  Misrepresenting themselves?  Yes!

These are external manifestations and validations of success, but I think what will make this company successful is what the owner himself brings to the table.

  1. A Greener Lawn started out as a dream over 20 years ago.  That dream led to plans, goals, and finally, execution.  He owns all of it, including its success.
  2. The owner’s knowledge of the industry makes this company successful.  This is a guy who knows grasses, weeds, how to make grass green and lush, and how to make weeds disappear.  Peter is happy to share that knowledge with other professionals and his customers, believing that his customers’ knowledge will make them valuable colleagues in caring for their lawns.
  3. For the owner of A Greener Lawn, it’s not about the money.  Sure, making money is a good thing for every business, but that’s not the motivating factor for him.  In the course of a normal business day, he might retrieve a ball from a tree, let a new widow cry on his shoulder, or empathize with a customer’s health issues.  He values his customers and takes the time to care for them.  Part of the service includes walking around a customer’s lawn with them and listening as they discuss their concerns.
  4. Peter is really outside-the-box in his thinking.  He asks, “Why not?” and “How?” as he searches for ways to grow his business, takes even better care of his customers’ lawns, and matures as a business owner.  This takes guts, as outside-the-box thinking is more the exception than the norm, so there are few precedents to determine where a course of action will lead.

I’m excited to see how far this very young business will go.  It’s definitely off to an excellent start, and I see amazing things ahead!

What an Entrepreneurial Family Looks Like

It started off with me owning my own business.  It’s not a unique business or completely new; people have been using soap for thousands of years.  I do, however, have my own special niche that is unique in the industry.  My daughters and husband are willing and (sometimes) enthusiastic helpers, because they know the advantages of my business being successful.

Then last summer, my older daughter began to run her own small mowing business.  The goal at the time was to earn money to go on mission trips, but then she discovered that she really likes having money of her own.  Her business grew a little this year with the incarceration of her primary competition.  Hey, gotta seize the opportunities as they come.

Then it happened.  After six months of “any day now” and corporate postponements, my husband got laid off as part of a corporate takeover and decided to launch his own business, a dream he’s harbored for at least twenty years.  His former boss told him that he’ll be working harder the first six months than he has ever before, and his chemical supplier said that after the first one hundred customers, it gets easier.  (He seems to be getting closer to that mark every day.)

Peter is doing what I call the “entrepreneur hustle.”  The day after receiving his last paycheck – this happened to be a Saturday – he was busting butt building up his customer base.  He’ll work for several hours taking care of his customers’ lawns, then come home and make phone calls and do computer work.  My daughter went out with estimate sheets as she was working on her customer base.  I go into shops and make contacts with people via email with whom I want to have a working relationship.  Being an entrepreneur is all about doing the hustle.  (Not to be confused with hustling customers, which is a bad practice.)

I’ve gotta insert a quote by Dave Ramsey here:

“If you work like no one else now, then later you can work like no one else.”

What does that mean?  Most people are happy getting by working a 9-5, Monday-Friday job.  They make enough to pay their bills, tend to their families, save a little for vacation, hopefully put away for retirement.  They are content biding their time, ticking off the minutes until retirement, complacently working as a cog in a larger wheel.  Then there are the entrepreneurs.  These are the ones who have a dream and a passion; they happily put in at least 60 hours a week to pursue their passion, and they reap the benefits from it.  That means that they can set aside even more for their retirement nest egg and retire early, enjoying life while others are down in the coal mines of corporate America.

One day not long ago, my daughter was heading over to a neighbor’s lawn to mow.  Peter was working in the office, and I was thinking a quick nap would be nice; after all, my work wasn’t going anywhere.  I discovered that it doesn’t work that way anymore.  Having this many entrepreneurs in the household has a peer pressure-type of motivation on each of us.  With all this hustle going on, we each know that we’re not the only person working.

We also help each other.  Peter has done a lot of legwork for my business.  He’s made initial contacts with potential customers, he’s picked up oils for me, and he’s helped with manufacturing.  Both of my daughters have helped wrap soaps and have helped make them.  They often accompany me on deliveries and customer visits.  My younger daughter and husband help the older daughter with her lawns when she needs a break.  And we’re all helping Peter with his new business venture.

I spent part of Sunday night hand-addressing envelopes. The curse of having the best penmanship in the family.
I spent part of Sunday night hand-addressing envelopes. The curse of having the best penmanship in the family.

This was how I spent Sunday night.  I had a stack of envelopes that I’d told Peter I’d address for him.  I sat in the living room at my parents’ house (we’d gone up for a funeral) while they watched a Chuck Norris series from the early 90s, and Dad and I ruthlessly critiqued the commercials, all aimed at the elderly and gullible.  I’d discovered that the handwritten note goes a long way towards making customers feel special.  Peter had over 60 letters in this stack alone, and no way were we handwriting that many letters!  This is time-sensitive, though we did personalize the mail merge, and one of my former soccer families got a personal greeting at the bottom of their letter.  Each was hand-signed, as well.

Whether or not they’re all working on the same business, the entrepreneurial family shares some characteristics.

  1. Entrepreneurial families help each other out.  People go into business to make money, and usually that money is to help the family in some way, which creates a common goal.  Helping each other is a way to ensure that everyone meets his/her goals.
  2. Entrepreneurial families encourage each other.  “Ohhh…  That soap is gorgeous!”  “Her lawn looks good!”  “You’ve got this!”  And one I texted today:  “Yea!  But this is getting so commonplace now :D,” upon learning that Peter had sold another account.  Frequent encouragement keeps each other energized and confident about the next step.
  3. Entrepreneurial families motivate each other.  “What do you mean you’re going to sleep for two hours this afternoon?  Get your butt up and get working!”  “Hey…  I need to use the desktop this afternoon.  Why don’t you go ahead and get your computer work done while I’m in the workshop?”  When you’ve been working all week on a new business and the weekend rolls around, the last thing you want to do is work more, no matter what the work load looks like.  Motivating each other helps keep the work flow going and ensures they meet each next small or large goal.

I never dreamed we’d have so many entrepreneurs in one family!  It’s an adjustment for sure, but we’re all feeling calmer, more confident, and way more excited about what lies ahead.